It’s been a long winter of recovery, and my sincere thanks goes to the many, many people who helped me get through the ordeal. Friends and even some strangers helped me with food, cookers, warmers, sweaters, kettles and funds to get though a cold dreary winter, alone here in Beijing.
I’m still resting in bed most days, but I can walk without the need of canes again, and my frustrated mind finally has a chance to return to my normal inquisitive, adventurous behaviour – getting out to meet in person the many people who are interested in the WSO-WSP and work on the next phase of the “Peace Plus One – World Sustainability Project”.
Our next big push is starting this month – March – and in preparation, conversation and negotiations, people have been asking me to describe what I’ve been doing here in China over the years.. so I often suggest they search “3FingerW” or just have a look at some randomly chosen articles and project proposals below:
How China Saved the World –

“SEE THE T” – Converting Street Fashion Billboards to Models Of Sustainability_\!/

ARTICLE by Joseph Christian – Giving the 3 Fingered Salute

– ARTICLE “Join the Fun Peace Plus One”

ARTICLE – “Peace Plus One” – Describes “3 Finger Wednesday”

REVIEW of Philip McMaster, Speaker, Peace Plus One – World Sustainability Project

Miss LOHHAS (formerly Miss LOHAS) & Models Of Sustainability

2 Page Center Spread in Global Times Newspaper “Giving Beijing the Green Finger”

China Daily Articles

ARTICLE in Chinese Press “Spirit Of Bethune” www.SpiritOfBethune.com

Canadian Newspaper

Keep the Oceans Clean

CARAVAN OF CARE


CHINA RADIO INTERNATIONAL

From China Radio International CRIenglish.com
http://english.cri.cn/3126/2010/03/05/1261s554384.htm
Philip McMaster is principal researcher and co-founder of the McMaster Institute for Sustainable Development in Commerce, helping stakeholders from community, government and business to profit from holistic participation in larger, meaningful solutions.
Known in China as Da Long (“big dragon”), Philip developed the “Dragonpreneur” framework of ethical and sustainable “Entrepreneurship with Chinese Characteristics” while teaching MBA students at the Chinese University of Hong Kong.
The “Peace Plus One – World Sustainability Project” was further developed while he worked at the Chinese Academy of Sciences in an effort to stimulate the adoption of Three Way Thinking and the development of an Ecological Civilization through Individual Social Responsibility and ethical self-branding.
Philip is a regular speaker about “3 Finger Day” (or 3 Finger Wednesdays) at meetings of all levels, from informal chats with community groups and university students to higher municipal, provincial and state level conferences and forums. Every Wednesday we are encouraged to “THiNK SUSTAINABLY” and Enjoy our Lives More by moving toward a Lifestyle Of Health, Happiness And Sustainability (LOHHAS).

In November 2009, Philip spoke about “Peace Plus One” and the 3 Finger Philosophy at the Forum on Green Development at the Great Hall of the People, and in February 2010 he appeared in one of China’s top business magazines “Sino-Foreign Management” speaking about the challenges and opportunities for Chinese business in adapting to a Low Carbon Society, Environment and Economy.”
Biographies, Events and Activities, Philip McMaster, co-founder, Principal Researcher, World Sustainability Project, World Sustainability Organization.

